Identity Security for Retailers
Make shopping online so smooth, personalized, and secure that customers can’t stop themselves from tapping the “Buy” button.
From browsing to checkout, digitally-savvy customers expect shopping with your brand online to be seamless and secure. Put customer identity behind every digital touchpoint to make it easy for shoppers to buy while enhancing security and fraud protection. Now, your shoppers can purchase what they want anytime, anywhere while you boost your sales, reduce abandonment, and outpace your competition.
Why Is Optimizing Security and Experience in Ecommerce and Retail Important?
Shoppers’ expectations in how they engage with brands have changed. They expect retailers to meet them where they are at, whenever and wherever with personalized and smooth omnichannel experiences.
The battle for shoppers starts with online experiences. Staying ahead of the competition with seamless and secure experiences means retailers need to get to market faster while leveraging shopper insights to drive innovation.
Bad actors see the rise in ecommerce channels as an opportunity to engage in fraudulent activity. Stopping fraud and breaches faster not only protects customers but reduces the costs due to fraud.
Customer Identity Drives Retail and Ecommerce Innovation
Customer identity gives your brand the power to eliminate friction in the shopping experience and personalize at scale to drive sales while using the right level of security controls to protect your customers from fraud and you from breaches.
How does customer identity impact retail and ecommerce?
Acquire and retain customers with bold, differentiated omnichannel shopping experiences.
Drive revenue with personalization at scale to tailor every digital touchpoint.
Protect shoppers from breaches and fraud to protect them and reduce the cost of fraudulent activities.
Build and optimize end-to-end shopping journeys rapidly to outpace the competition as a retail innovator.
Customer Identity at Every Stage of the Shopping Journey
Guest Checkout
Increase sales by giving your customers the option to checkout without creating an account
Progressive Profiling
Create rich customer profiles over time to make it simple to get to know your shoppers
Social Registration
Turn guests into registered customers faster by letting shoppers use their social accounts to sign up
Long-Lived Sessions
Analyze customer behavior to reduce how often they need to sign in
Passwordless Login
Drive engagement without compromising security with a passwordless approach to logging in
Transaction Approvals
Get shoppers to confirm purchases with a push notification from your mobile app
Detect and Mitigate Fraud
Reduce the cost of fraud by flagging suspicious activities before fraudulent events occur
Personalize at Scale
Personalize every customers' experience to boost sales and earn loyalty
Account Recovery and Support
Get your shoppers help with chat bots that know who they are right from the start
Customer Spotlight
HP Counts on Customer Identity to Put Customer Experience First
“Ping’s customer IAM platform provides performance and scalability that can keep pace with HP’s continued innovation and growth. Now, customers have a seamless experience when they authenticate across our digital properties.”
—Product Manager, HP
Ping's Formula for Retailers
Engage Your Customers
Seamless, secure experiences with centralized authentication and registration alongside multi-factor authentication and user management
Orchestration
Design seamless customer journeys with integrated workflows
Fraud Detection
Protect customer accounts with user and entity behavior analytics for online transactions
Identity Verification
Verify your customers during registration and beyond
Dynamic Authorization
Centrally enforce contextual, fine-grained access policies
Risk Management
Detect threats and make more intelligent authentication decisions
Integrations for Seamless Retail Experiences
Ping provides out-of-the-box integrations that you can weave together using our orchestration platform to build, test, and optimize seamless and secure end-to-end shopping journeys.
Deliver Seamless and Secure Shopping Experiences