2022 Consumer Survey:
Earn Trust Through Convenience and Security

Ping Identity recently surveyed consumers worldwide about their attitudes toward engaging with brands online. From login and account creation to security and privacy, the findings highlight that consumers want an easy experience across industries, and businesses that prioritize convenience earn loyalty:

• 61% of consumers are willing to leave for competitors offering easier login.
• 59% have abandoned an online experience with a frustrating login process.
• Only 37% feel their typical login experience is very efficient.