- GUIDE -
Ultimate Guide to Customer Identity and Access Management (CIAM)
1 - It's (Still) All About Customer Experience
It was 2015 when Gartner said that customer experience (CX) had become the new competitive battlefield, and that statement stands true today. More than ever, CX holds the potential to help you acquire new customers and make raving fans out of the ones you already have.
But the reality today is that most organizations are still struggling to deliver the connected customer journey required for exceptional CX. While that customer journey will look slightly different for each organization, the need to make transitions between each step of the journey as seamless as possible is universal. And you don’t get many chances to get it right.
Customer identity can help you ensure that every stage of your customer’s journey is seamless and delivers the experience they expect. But it’s a double-edged sword. Without a well-conceived approach, identity can also be the source of friction. If your customers find things like registration, sign-on and updating preferences to be complex or cumbersome, they may abandon your brand.
The sweet spot lies in harnessing the power of customer identity wisely and to your greatest advantage. When done correctly, identity can set the foundation for the exceptional CX required to win the battles for customer acquisition, retention, revenue, loyalty and trust.
So how do you get identity right? Read on to gain a deeper understanding of:
- Your customer's expectations of you
- The role identity plays in the customer journey
- How to use identity wisely to deliver the CX your customers want
Start Today
See how Ping can help you deliver secure employee and customer experiences in a rapidly evolving digital world.
Request a free demo